Grit House Backs Route 35 Super Late Model Challenge

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SELINSGROVE, Pa. – Grit House, a premium lifestyle apparel brand, has been named the title sponsor of the Route 35 Super Late Model Challenge Series between Selinsgrove and Port Royal Speedway competitors.

For the fourth consecutive season, the Snyder County and Juniata County half-mile clay ovals, separated by a 35-mile stretch of Route 35, will showcase a six-race Challenge Series for the super late model drivers, with each track slated to once again host three events.

Selinsgrove Speedway’s three Challenge Series dates include Sunday, April 28; Thursday, July 4; and Saturday, Aug. 24. Port Royal will hold series races on Saturday, May 4; Saturday, July 6; and Saturday, July 20.

Each track will get one rain date attempt, if needed. Selinsgrove’s rain date will be Sunday, Sept. 1 and Port Royal’s designated makeup date will be Friday, Sept. 6.

The Grit House point fund will be distributed among the top 10 drivers in the series standings, with the champion receiving a $1,000 bonus. The series champion’s name will be engraved on the perpetual Route 35 Challenge Series Championship Cup. Series feature winners will also be presented a Grit House Gift Pack in victory lane.

Moon Shine Camo was the title sponsor for the series’ first three seasons, in which Jeff Rine (2016, Selinsgrove), Colebry Frye (2017, Port Royal), and Andy Haus (2018, Port Royal) clinched titles. Port Royal leads the Challenge Series history 2-1 for “bragging rights” and Championship Cup possession.

Moon Shine Camo invested years in marketing Lifestyle Camo patterns and established Muddy Girl as the go-to female brand in the outdoor industry. In order to further diversify, new designs and company restructuring were required. On Sept. 15, 2018, Moon Shine Camo announced their company’s rebranding to Sirphis.

“Everything has and can be identified by its surface,” said Travis Mattern, President of Sirphis. “We specialize in the design and application of surfaces, so it was only appropriate for our company to be named Sirphis. Sirphis is a cutting-edge designer of quality brand name apparel and patterns, including Lifestyle Camo, Muddy Girl, Pulse, and Grit House.

“The Grit House brand says everything about hard-working Americans who share a love for their country and the freedom to express it. From professional race shops to backyard mechanics, we all have our go-to place that is our Grit House. It’s this love for creating horsepower for the rides we build that makes Grit House the perfect brand to represent the Route 35 Super Late Model Challenge Series.”