QUEEN CREEK, Ariz. — The upcoming Keyser Manufacturing Wild West Shootout presented by O’Reilly Auto Parts’ headline super late model division will once again boast title sponsorship from Dirt Track Bank.
For the second-straight year the featured class during the six-race mini-series, which runs from Jan. 9–17 at FK Rod Ends Arizona Speedway, will be known as the Dirt Track Bank Super Late Models presented by Black Diamond Race Cars, bringing the financial institution’s name to the forefront through the mid-winter action that also includes racing for the Modified and X-Mod divisions.
Based in Malvern, Iowa, Dirt Track Bank caters to the specialized needs of all those involved in the dirt-track racing industry. The affiliate of Malvern Bank offers race fans the opportunity to make deposits with a firm that provides services such as loans for racers looking to purchase haulers or expand their motorsports businesses as it strives to fulfill its role as the Official Bank of Dirt Track Racing.
“We’ve been calling Malvern Bank the official bank of dirt track racing for years, and in our quest to increase the bank’s core depositor base we made the decision in 2019 to take the next step and actually create a completely separate online bank that everyone involved with dirt track racing could call their own,” said Malvern Bank President Jay Burdic. “We’re continuing to grow Dirt Track Bank and spread the word about exactly what we have to offer and the Wild West Shootout gives us a great opportunity to get a fast start toward our 2021 goals.
“If most race fans are like me, once January rolls around we’re all tired of the cold and snow and ready to watch some racing, whether we do it in person or at home. The Wild West Shootout provides a captive audience, which allows us to get the word out that Dirt Track Bank is unlike anything that fans have seen before, and that their deposits into Dirt Track Bank will be used to fund the race haulers that get our favorite drivers from track-to-track throughout the year. Equally cool, account holders can get debit cards with a photo of their favorite dirt track image on it.”
Both Dirt Track Bank and Malvern Bank have deep roots in dirt track racing via their partnerships with various events and series. Additionally, both companies provide financial assistance to teams, tracks, and individuals throughout the dirt racing industry.
“Having the continued support of Jay Burdic and the staff at Dirt Track Bank means a lot to our event on both a personal and professional level. Whether it be Dirt Track Bank or Malvern Bank, Jay and his staff are some of dirt track racing’s biggest allies,” Keyser Manufacturing Wild West Shootout event manager Ben Shelton said. “Not only do they sponsor tracks, series, and events but they also finance dozens upon dozens of haulers for the race teams, who compete in these events.
“I think it’s really cool that we now have a bank for the racing community that is run by the racing community. From my perspective, I don’t know that there is a better way to invest our money than to put it into an institution like Dirt Track Bank that helps racers reach their goals.”