WAYCROSS, Ga. — The Lucas Oil Late Model Dirt Series and famed promoter Carl Short announced that Red Buck has signed on as the title sponsor of the 32nd annual Dirt Track World Championship.
The Red Buck Dirt Track World Championship featuring Borrowed Blue will take place at Portsmouth (Ohio) Raceway Park Oct. 18-20. This mega event, sanctioned by the Lucas Oil Late Model Dirt Series, will be the final event of the 2012 season and will determine the series national champion.
Red Buck has been a great partner of the LOLMDS for many years, using the dirt late model market and the series as a platform to broaden their brand. By partnering with the series and Carl Short for this event, Red Buck has seized the opportunity to be associated with one of the biggest crown jewel dirt late model events in the country.
In addition to Red Buck’s association, series officials are excited to bring Borrowed Blue back to perform a special concert, free of charge, for all the fans that attend the event. Borrowed Blue performed at this year’s Sunoco North/South 100 at Florence Speedway during the after race party. The band entertained all the fans and racers at the party with a great performance.
“Red Buck is happy and proud to team up with the great people at Lucas Oil for the Dirt Track World Championship. Team Red Buck feels fortunate to be part of something that so many people do for the passion of the sport. Our appreciation goes out to all who are involved in the sport of dirt track racing. We look forward to our future relationship with Lucas Oil and the series,” stated Brian Cooper, president of Red Buck and Red Buck Entertainment.
The Red Buck Dirt Track World Championship, featuring Borrowed Blue will be taped by Lucas Oil Production Studios and will be shown on SPEED later this year.