WAYCROSS, Ga. – The Lucas Oil Late Model Dirt Series has announced Red Buck Cigars has signed on as an official partner with the LOLMDS and the title sponsor of the 33rd Annual Dirt Track World Championship for 2013.
The Red Buck Dirt Track World Championship featuring Borrowed Blue will take place at Portsmouth Raceway Park in Portsmouth, Ohio, from Oct. 18-19. This crown jewel event, sanctioned by the Lucas Oil Late Model Dirt Series, will be the final event of the 2013 season and will determine the series national champion.
As part of their sponsorship Red Buck will again be the title sponsor of the Fast Time Award at all LOLMDS events. The Red Buck fastest qualifier will receive $100 cash award at each event along with a case of Lucas Oil Product.
Red Buck will also sponsor the Red Buck Fast Dash held at the Sunoco North/South 100 presented by Lucas Oil. The Red Buck Girls and merchandise trailer will attend numerous LOLMDS events again in 2013 providing fans with sampling opportunities and a chance to purchase their favorite Red Buck merchandise.
Red Buck has been a partner of the series for many years, using the dirt late model market and the LOLMDS as a platform to broaden their brand. By partnering with the series and the DTWC, Red Buck has seized the opportunity to be associated with one of the biggest crown jewel dirt late model events in the country.
Red Buck Entertainment and series officials will bring back the Nashville recording group Borrowed Blue to several crown jewel events in 2013. Borrowed Blue will perform several free concerts and entertain the fans with their high energy country/rock music sound in 2013.
“Red Buck is happy and proud to expand our partnership with the great people at Lucas Oil, the Late Model Dirt Series, Off-Road Racing Series and the DTWC crown jewel event. We look forward to partnering with Lucas Oil in 2013 and the great sport of dirt track racing all across the country,” stated Brian Cooper, President of Red Buck and Red Buck Entertainment.
LOLMDS officials and Carl Short are also excited to announce that this year’s Red Buck Dirt Track World Championship, featuring Borrowed Blue will again be taped by Lucas Oil Production Studios and will air on NBC Sports Network, SPEED and MAVTV. Numerous camera angles, driver interviews, in-car cameras, technical segments, and the 100-lap feature event will be included in the TV broadcasts.
“We are very excited to have Red Buck expand the partnership with the Late Model Dirt Series and the Off-Road Racing Series and return as the title sponsor of the DTWC in 2013. Red Buck has worked extremely hard to become such a great icon within the Lucas Oil Late Model Dirt Series and the sport. We are very honored to be associated with all the great people within the Red Buck company,” stated Ritchie Lewis, Director, Lucas Oil Late Model Dirt Series and Lucas Oil Off-Road Racing Series.
With this partnership, the Red Buck Dirt Track World Championship featuring Borrowed Blue will once again be held at the Portsmouth Raceway Park in Portsmouth, Ohio. Famed promoter Carl Short is excited to announce the title sponsor and event venue early in the season so fans can start making plans to purchase tickets and attend this years crown jewel event. “I’m very excited to be able to announce our partnership with the Lucas Oil Late Model Dirt Series, Portsmouth Raceway Park and title sponsor Red Buck so early in the year. The LOLMDS and Portsmouth Raceway Park staffs were all great to work with last year and did an outstanding job running a well-organized show. Were excited to have the fine folks from Red Buck and Borrowed Blue return and provide the many great fans a free concert that attend,” stated Carl Short.