Lucas Oil Late Models Partner With MyRacePass


BATAVIA, Ohio – The Lucas Oil Late Model Dirt Series has named MyRacePass as the official race management of the Lucas Oil Late Model Dirt Series.

“A partnership with the Lucas Oil Late Model Dirt Series is something we’ve strived to achieve for quite a while,” said MyRacePass Co-Founder and Director of Business and Marketing Josh Holt. “The whole team at MyRacePass is excited to work with the premier traveling dirt series. We are confident our product will help the series both with fan engagement as well as race management.”

The MRP App is free to download from the App Store or Google Play, providing entry list, lineups, results, points, and news.

“It’s our goal to make the sport better, and with what we have done with MRP in other areas around the country it makes it exciting to now be able to bring that to the Lucas Oil Late Model Dirt Series and to all of the fans and drivers of the series.”

Fans can upgrade to “MRP Live” for only $7.99 per year and enjoy the additional benefits of live timing and scoring along with driver lap times. MRP Live also includes sorting functionalities that allow fans and drivers to see which drivers are quickest lap-by-lap and even monitor the cut off line in qualifying races to see who is in the show, and who is out.

“It’s our mission to help engage race fans and provide them with more information at their fingertips, faster,” said Holt. “We’re constantly working on more and more ways to get our product into the people’s hands during the race, the whole time they are at the venue. Nearly everyone has a smartphone and nearly everyone has them out during the events. With the tools we provide, they can now be on the MyRacePass app learning about their favorite drivers and learning more about the race itself.”

For the ultimate race fan, MRP Insider is available for $34.99/yr., giving full live access plus driver bio’s, event history from previous years, detailed points breakdowns, and more.

Series drivers will not only benefit from MRP’s live lap-by-lap timing, but also be able to maximize their marketing portfolio via MRP’s website package options, which start as low as $144 per year. MRP driver websites automatically populate with results and news articles via integration with the MRP Race Management program.