Lucas Late Models Add New Sponsor


WAYCROSS, Ga. – Officials of the Lucas Oil Late Model Dirt Series have announced a new partnership with HAWK Performance as the title sponsor of a new category for 2013.

The HAWK Performance Fastest Lap of the race will award a driver a special product award for each LOLMDS event in 2013. The driver that records the fastest lap time during the feature event will be awarded the HAWK Performance fastest lap of the Race.

“Hawk Performance believes in the people behind Team Lucas and all of the teams involved, which is why we returned as a sponsor of the Lucas Oil Late Model Dirt Series. With our contingency for the Hawk Performance Fastest Lap of the Night, our line of DTC rotors and pads will be a perfect match for LOLMDS drivers and teams. We can’t wait to join the Lucas Oil Late Model Dirt Series at tracks across the country” stated Cody Currie, Marketing Manager for HAWK Performance Products Group.

With their corporate offices located in Chino, CA and their R&D Plant in Solon, OH, Hawk Performance has dominated the Motorsports market since 1990. HAWK Performance offers highly-engineered friction products for nearly every type of racing.

HAWK performance continues to provide dirt late model racers the best components for their dirt late model race cars and many of the stars of the industry win with HAWK.

“We are very excited to add another new contingency program for the racers that compete at our events in 2013. HAWK Performance has been a great partner with the LOLMDS for several years now and this new category gives racers another opportunity to win additional awards at each event. We look forward to working with HAWK Performance as a partner with the series for a long time to come,” stated Ritchie Lewis, Director, Lucas Oil Late Model Dirt Series.