WAYCROSS, Ga. – Georgia Boot, a leader in the work footwear market, has partnered with the Lucas Oil Late Model Dirt Series as an associate sponsor for 2013.
With their current primary sponsorship with Clint Bowyer Racing and driver Steve Francis, Georgia Boot expanded their involvement in the sport by partnering with the premier national touring late model series in the country.
Based in Nelsonville, Ohio, the company manufactures and markets quality work and outdoor footwear and will use the LOLMDS as a platform to increase their brand awareness. The demographics and fan base is a perfect fit for the Ohio based company to reach new customers and partner with the series that their sponsored driver will compete on full time in 2013.
“Georgia Boot knows that the fans of the Lucas Oil Late Model Dirt Series are some of the hardest working race fans in the United States. We’ve seen great returns in our first year as a marketing partner with Clint Bowyer Racing, so it’s a no-brainer to get involved with the series and show the race fans our quality work and casual footwear,” stated Seann Anderson, Sponsorship Manager of Georgia Boot.
Georgia Boot revolutionized the work boot industry in 1992, with the introduction of its Comfort Core Insole Technology and continually strives to bring new, innovative technology to the industry. Aside from work footwear, the company also markets an exceptional line of hunting, fishing, and outdoor footwear under the Georgia Sport & Trail brand name.
Georgia Boot’s core line of safety footwear is laboratory tested to meet the highest safety standards set by OSHA. Every new material or component is thoroughly researched and tested before it’s incorporated into the footwear – making Georgia Boot the best choice wherever people work with heavy equipment, machinery and containers.
“We are very honored to have the great people at Georgia Boot involved with the LOLMDS this year. Their marketing strategy and activation has been a huge success with their partnership with Clint Bowyer Racing and Steve Francis. We look forward to a great partnership with their company and working with them on some activation at some of the bigger events this year. Their big sweepstakes contest is a neat pomotion and will be a plus for our great fans this year and we look forward to working with them,” stated Ritchie Lewis, Director, Lucas Oil Late Model Dirt Series.