WAYCROSS, Ga. – The Lucas Oil Late Model Dirt Series has named Dunn-Benson Ford as the title sponsor of the Rookie of the Year program.
In addition to their sponsorship of the Rookie of the Year program, Dunn-Benson Ford will provide the official pace vehicle for the Lucas Oil Late Model Dirt Series in 2014. Carlton and Kemp Lamm, owners of the Dunn-Benson Ford dealership, have been involved in the sport for many years and have increased their partnership with the series over the past several years.
This year’s Dunn-Benson Ford Rookie of the Year program will pay $10,000 cash, plus product awards, to the top rookie driver that earns the most points over the course of the season. The Rookie of the Year runner-up will receive a $2,500 cash award at the series year-end awards banquet.
“We look forward to another great year of supporting the Lucas Oil Late Model Dirt Series and expanding our sponsorship to include the Rookie of the Year program,” said Kemp Lamm, co-owner and General Manager of Dunn-Benson Ford. “We feel the LOLMDS is the premier super dirt late model series in the country and we look forward to seeing some new young stars compete for the Rookie of the Year in 2014. We hope to make it to several events this year and to see all the great fans and great people in the sport that we’ve known for a long time.”
Additional cash and products awards for the Rookie of the Year program will come from Midwest Sheet Metal at each event. Chris Davis, owner of Midwest Sheet Metal, has agreed to post a $50 cash award and $50 product award to the highest finishing Rookie driver at each series sanctioned point event.
Product sponsors of the Dunn-Benson Ford Rookie of the Year program in 2014 that will be awarding product awards at this year’s awards banquet include: Performance Bodies, Eibach Springs, Fast Shafts, Weld Wheels, AR Bodies, C&R Racing Inc., HAWK Performance, FK Rod Ends, Fuel Safe Fuel Cells, JRi Shocks and Wrisco Aluminum.