ASi Racewear Expands Deal With Lucas LMs


WAYCROSS, Ga. – Officials of the Lucas Oil Late Model Dirt Series have announced that ASi Racewear is expanding its partnership with the series in 2013.

ASi Racewear will again carry the title as the official merchandise vendor for the series in 2013. The ASi Racewear merchandise trailer will attend every LOLMDS event, carrying numerous driver t-shirts and merchandise, including most of the stars of the LOLMDS.

ASi Racewear will also carry the popular and unique designs of the LOLMDS merchandise, including T-shirts, hats and other apparel for fans to purchase at events or online.

ASi Racewear will also be the title sponsor of the “ASi Crown Jewel Cup – presented by This program will award points to drivers at the nine crown jewel cup races within the series schedule that pay more than $10,000 to win.

The driver that maintains perfect attendance throughout the season and earns the most points within these nine races will receive a $10,000 bonus at the championship awards banquet.

“We wanted to do something special for the racers and really put together a neat competition for the drivers to earn a nice bonus at the banquet. Michael Rigsby of and I partnered together on this Crown Jewel Cup program and hope to grow it every year. We’re excited to be a part of the LOLMDS again and enjoy working with all the racers, sponsors, tracks, and seeing all the great fans of the series at the ASi trailer at all the events again 2013,” said Gene Ullman, owner of ASi Racewear.

ASi Racewear has also expanded their partnership with the series by providing the series victory lane checks for each event, sponsor banners, custom embroidery, and graphic art work needed throughout the season. ASi Racewear, located in Patchogue, N.Y., was founded in 1977, specializing in the Fire and Rescue industry.

ASi Racewear has since become a leader in the motorsports industry as well specializing in custom apparel from driver T-shirts, event shirts, custom driver suites, custom embroidery, decals, banners, and graphic art work for all forms of motorsports.

ASi has established itself as the leader in customer service and support while providing top quality merchandise to fans, racers, race tracks, sponsors and companies associated with motorsports all over the country. To learn more about ASI Racewear visit their official website at .

“We are very excited to partner again with ASi Racewear as the Official Merchandise Vendor of the series,” said Ritchie Lewis, director of the Lucas Oil Late Model Dirt Series. “But it is also very gratifying to have other companies invest back into our sport by giving racers more opportunities to earn more money with this Crown Jewel Cup program. Gene, Ryan and everyone at ASi Racewear have been wonderful to work with over the years and have provided the series a great service for the racers, tracks, sponsors and the many great fans of the series. We encourage all our partners to contact Gene at ASi Racewear for any apparel, decals, banners or graphic needs they may have and support a company that supports the series and the industry.”